Guide versions
Is your copy up to date?
Our guides cover UK regulation, advertising rules, tax and consumer law — all of which change. Each guide prints a version number and review date on its title page. Check it against the table below.
All guides were last reviewed on 11 August 2026. If your copy shows an earlier date, download the current edition using the links below.
Your First 50 Clients
A marketing playbook for solo aesthetics therapists
Current edition reviewed .
What changed in version 2.0 →Hide changes ↑
- Updated the model-client scripts so incentivised reviews are disclosed, as required by the DMCC Act 2024
- Added business setup basics: registering with HMRC, banking, record keeping and setting money aside for tax
- Added deposits and a cancellation policy
Price With Confidence
How to charge what you are worth as an aesthetics practitioner
Current edition reviewed .
What changed in version 2.0 →Hide changes ↑
- Corrected the worked pricing examples: margin and markup were being used interchangeably
- Corrected a claim about earnings relative to the National Living Wage
- Added VAT: the £90,000 rolling threshold and what to do before you reach it
- Added a section on why your target hourly rate is not your take-home
- Rewrote the competitor-pricing passage around economics rather than assumptions about other practitioners
The UK Aesthetics Practitioner's Compliance Checklist
Insurance, consent forms, and what you need before treating clients
Current edition reviewed .
What changed in version 2.0 →Hide changes ↑
- Confirmed the England licensing scheme is still not in force, with dated evidence and instructions for checking the current position yourself
- Added the proposed red/amber/green risk tiers and the separate, faster CQC route for the highest-risk procedures
- Added the DMCC Act 2024 rules on incentivised reviews, and corrected ad labelling (“#Gifted” alone is not sufficient)
- Added a consumer rights section covering deposits, cancellation terms and the 14-day distance-selling right
- Added external redress routes (Cosmetic Redress Scheme, ISCAS)
The Perfect Before & After
Consent, photography, and using client results to market your practice
Current edition reviewed .
What changed in version 2.0 →Hide changes ↑
- Corrected the data protection basis for client photographs: they are health data, not biometric data
- Corrected ad labelling guidance (“#Gifted” alone is not sufficient; use “Ad”)
- Added the DMCC Act 2024 rules on disclosing incentivised reviews
- Added EXIF and location-data stripping, and what to do if images are breached or a device is lost
- Added a contents page
From Treatment Room to Business
Building recurring revenue as a solo beauty therapist
Current edition reviewed .
What changed in version 2.0 →Hide changes ↑
- Added the 14-day statutory cancellation right for memberships, packages, vouchers and digital products sold remotely
- Added gift voucher fairness, expiry conventions and VAT treatment
- Added the cash flow warning that prepaid money is a liability, not profit
- Rewrote the digital revenue chapter with realistic earnings expectations and insurance considerations
- Removed unsourced industry benchmarks
A note on currency
These guides describe the position as at their review date and are not updated after it. UK aesthetics regulation moves quickly — the licensing scheme for England, in particular, was still awaiting secondary legislation when these editions were published. Always confirm current requirements with your insurer, awarding body, prescribing partner and local authority before relying on anything in a downloaded guide.
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