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The Perfect Before & After
Consent, photography, and using client results to market your practice
Before-and-after content is one of the strongest marketing tools in aesthetics, but consent, photography, and advertising rules trip many practitioners up. This guide shows you how to capture results properly and use them confidently online.
Enter your details to download the free eBook instantly. Inside you will find:
- Get photographic consent right under UK GDPR
- Take consistent before and after images that showcase your work
- Stay compliant with UK advertising rules on social media
- Turn client results into a sustainable marketing asset
Download your free copy
PDF and EPUB formats. No payment required.
Who this eBook is for
- Practitioners building a portfolio from early client results
- Therapists unsure about photographic consent and GDPR
- Clinic owners creating consistent social content from treatment outcomes
Published by Cosmetic College
Written for UK aesthetics practitioners by the team behind VTCT, iTEC, and CPD accredited training. Practical guidance you can use alongside your clinical and business development.
Get the free eBookWhat is inside
A practical UK-focused guide you can read cover to cover or dip into by chapter.
Chapter 1
Getting Consent Right
Why photographic consent is separate from treatment consent, and what your form must cover.
Chapter 2
The Photography Setup
Lighting, angles, and a repeatable setup that makes your results look professional.
Chapter 3
Treatment-by-Treatment Photography Guide
Practical shot guidance for common aesthetics treatments and areas.
Chapter 4
Building Your Portfolio
How to organise, store, and present client results over time.
Chapter 5
Turning Results into Content
Repurpose before-and-after images into posts, stories, and website assets.
Chapter 6
Instagram Rules and ASA Guidelines
Stay compliant when sharing treatment outcomes on social media in the UK.
Chapter 7
A 4-Week Before & After Content Calendar
A simple posting plan to keep your marketing consistent.
Chapter 8
The Before & After Operating System
Workflows, templates, and habits that make content creation sustainable.
Frequently asked questions
- Can I use phone photos?
- Yes, if your setup is consistent. The guide covers lighting, angles, and storage so phone images still look professional.
- Do I need separate consent for social media?
- Yes. Photographic and marketing consent should be clear, specific, and separate from clinical treatment consent.
- Does this cover POM before-and-after rules?
- It explains the advertising constraints around prescription-only medicines and how to keep public content compliant.
Ready to download The Perfect Before & After?
Free PDF and EPUB. Enter your email once and start reading in minutes.
Cosmetic College trains over 1,000 learners each year with VTCT, iTEC, and CPD accredited courses in aesthetics and beauty therapy.
